Teacher feedback

Mum shoots-

Teenage boy - wants to be left alone- 

Comedy Spot-

https://www.youtube.com/watch?v=ANjenc4W1_Q&safe=truehttps://www.youtube.com/watch?v=ANjenc4W1_Q&safe=true

https://www.youtube.com/watch?v=cU1boBOJu4o&safe=truehttps://www.youtube.com/watch?v=cU1boBOJu4o&safe=true

Argument -

Boy has plans for the summer-

Him- talking to friends-

Him in a cinema with a friend

him at an arcade with a friend

him and friend playing football

girls walking past him and friend watching-

Mum coming into his room-

saying- 

cousin is coming to stay - Mum has to work-

He is your responsibility-

what are you talking about - 

CHANGE THE SONG

Shots of -

boy arriving-

boy looking at house

cut to front on of the boy-

Song change 

ACT 3 Chaos ensues

boy making mess

boy punching 

them in the cinema

boy saying he wet himself

boy play football

boy in cinema

boy in food restaurant

boy as girl catcher 

These ideas can be put into my trailer, 

Battle for Brixton

Diaspora- the dispersion or spread of any people from their original homeland.

London's Metropolitan Police chief stated that there was institutional racism within the police force, especially with its reporting of murders. He highlighted the difference in coverage of the recent murders of white lawyer Tom Rhys Pryce and Asian builders' merchant Balbir Matharu, and said "almost nobody" could understand why the Soham murders had become such a big story.


The value of Voice Online is that it gives black people an insight into issues that affect them, particularly ones of racial discrimination and overcoming discrimination. 


To what extent has the internet changed the relationship between producers and audiences and given way to the resistance of stereotypical representations?

The internet has changed the the relationship between producers and audiences while given way to resistance of stereotypes.. Firstly, the way audiences complain to media producers has changed. Back when newspapers were the main way in which people got their news, audiences would write letters to complain, but it would take a long time to get a response, nullifying the effect. Now with the internet, a large form of backlash with multiple people can come very quickly, leading to media producers apologising and changing the way they report. his is how the relationship has changed and also why media producers are more cautious with stereotypical representations s a result, due to the quick backlash they could receive. 

Roland Barthes

Barthes studies the idea of semiotics and came up with the idea of different types of signs. First is the icon which has a physical resemblance to the signified. Next is an index which is evidence of what is being presented. Thirdly, is the symbol. This has no resemblance between the signifier and the signified. The connection between them must be culturally learned like numbers.

Examples from The Killing:

Icon: Photos of body, photos of family, dress

Index: Blood, ax, cable tie, rain, drugs, alcohol, drums

Symbol: Police badge, school, ski equipment, evidence bags

Trailer

1. Text: One teenager etc + song

2. Text: Nightmare etc.

3. Text: Story about.... + 2nd song

4. Text A drama for all the family etc.

5. Text: Laugh from start to finish + 3rd ong

Title card

Mock Question re-write

Representations of masculinity are shaped by cultural and historical contexts in a variety of ways. Firstly, Figure 1 shows a father looking after a child, which was perceived for a very long time as what a woman should do and that a man should go to work. However, the man is looking after a child. The ad was made in 2014, right at the time where feminism was starting to become more and more prominent

Exam feedback

One way that representations of gender in TV products such as the Killing can help reinforce typical gender roles in social and cultural contexts, Mulvey suggests that everything within media is seen through the "male gaze and women are hyper-sexualised as a result. The "male gaze" often sees women as "damsels in distress" and are often weak and helpless as a result.

Media brands have faced many challenges due to the changes in technology, both in terms of their eadership, the idea of the "end of audience" presented by Clay Shirky and the changes in their content.

One challenge media brand face as a result of changes in technology is the "end of audience", Clay Shriky suggests that because of the rise of social media websites such as twitter and Instagram, the old relationship between the audience and consumer has ended. The previous audience are now pro-sumers."

Media brands have had to adapt to cages in technology in terms of trends. The Voice has done this and turned into a bi-media product. It now has a twitter, facebook and a website. This shows that media brands have had to adapt to modern technology, mainly migrating from print to have an online presence.  By doing this, the Voice have adapted  to modern technology. . 

Exam Q

How does the advert create desire for a product?


The advert creates a desire for the product based on what Laura Mulvey calls the "male gaze". The advert presents a woman as simply a pregnant mother, who is probably a housewife. This is what a woman would typically be seen as through the male gaze and helps reinforce a dominant patriarchy and a dominant way of living, which then creates a desire for the product as people want to be in the majority and have the dominant way of life. For example, the housewife is a celebrity, so it creates a desire in order to influence people that this lifestyle for women is desirable and they then want things that she wears, in this case the shoes. 

Butler's theory of gender being performative is relevant here, as women in this ad are being presented as a gender with a role that is looking after children. This helps reinforce the typical role hat women play in advertising, which is mothers, this is shown through the slogan "nothing compares to family". This shows that 

Exam Q

The relationship between producers and audiences has become more fluid since the introduction of digital media.
What is the impact this has had for Producers? Refer to your CSP’s  (12 Marks)

The changed relationship between producers and audiences has meant that producers have now had to adapt to their audiences being digital natives, as Prensky suggests. This means that producers have now had to create social media pages, interact with audiences more and have their content on an online streaming service.

One change in the relationship between producers and audiences is that audiences now consume their media on digital streaming sites. Presnky

Stuart Hall- reception theory

Reception theory

Dominant reading- reading that the producer intended

Negotiated reading

Resistant reading- reading that the producer did not intend

Teen Vogue YouTube video on reproductive rights:

Dominant reading: "The fact that some people insist on a woman potentially risking her life to have a child that may have to grow up in an orphanage as the woman wasn’t mentally/ physically ready to have a child upsets me. I don’t mind if people are personally not happy to have an abortion but everyone should have the right to choose"

Resistant reading: "Keep your legs closed and this wont be a problem"

Waves of feminism

1st wave- Early 20th century- suffragettes

 



2nd wave- 1960s-90s - abortion, reproductive rights









3rd wave- 1990s-present- empowerment, reclaiming of femininity






4th wave- 2010-present Use of new technology