One way that representations of gender in TV products such as the Killing can help reinforce typical gender roles in social and cultural contexts, Mulvey suggests that everything within media is seen through the "male gaze and women are hyper-sexualised as a result. The "male gaze" often sees women as "damsels in distress" and are often weak and helpless as a result.
Media brands have faced many challenges due to the changes in technology, both in terms of their eadership, the idea of the "end of audience" presented by Clay Shirky and the changes in their content.
One challenge media brand face as a result of changes in technology is the "end of audience", Clay Shriky suggests that because of the rise of social media websites such as twitter and Instagram, the old relationship between the audience and consumer has ended. The previous audience are now pro-sumers."
Media brands have had to adapt to cages in technology in terms of trends. The Voice has done this and turned into a bi-media product. It now has a twitter, facebook and a website. This shows that media brands have had to adapt to modern technology, mainly migrating from print to have an online presence. By doing this, the Voice have adapted to modern technology. .
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